Infinity Case Studies

Grid of Different Duration Than Planned

Problem:

Unexpected changes in the duration of advertising campaigns caused rework and, in some cases, invalidated entire campaigns, affecting efficiency and increasing the company’s operational costs.

Soluction:

Infinity provided automatic duration adjustments and real-time notifications about any changes. Its rotation algorithm optimized the scheduling, significantly reducing rework and ensuring that campaigns stayed within the agreed parameters.

Results:

  • 25% reduction in rework.
  • Increased operational efficiency through automated adjustments.
  • Improvement in the consistency and validity of advertising campaigns.
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