Problem:
Unexpected changes in the duration of advertising campaigns caused rework and, in some cases, invalidated entire campaigns, affecting efficiency and increasing the company’s operational costs.
Soluction:
Infinity provided automatic duration adjustments and real-time notifications about any changes. Its rotation algorithm optimized the scheduling, significantly reducing rework and ensuring that campaigns stayed within the agreed parameters.
Results:
- 25% reduction in rework.
- Increased operational efficiency through automated adjustments.
- Improvement in the consistency and validity of advertising campaigns.
