Problem:
The company focused exclusively on selling advertising slots in AAA/Prime Time categories, which created an imbalance in sales of less popular categories, impacting overall revenue.
Solution:
Infinity enabled real-time budget measurement and adjustments for the grid, facilitating timely decision-making to balance sales across all categories. The tool provided visibility and control over all time slots, optimizing the sale of advertising spaces.
Results:
- Balance in the sales of advertising spaces across all categories.
- Balance in the sales of advertising spaces across all categories.
20% increase in revenues from non-AAA time slots. - Better distribution of advertising inventory, maximizing the use of all available spaces.
